Digital Transformation Strategy

Turning Digital Ambition into Measurable Results

Senior advisory for executives navigating complex digital transformation — from strategy through execution.

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Solutive.AI — Leadership
20+ Years Experience
Experience from
What We Do

End-to-End Digital Transformation Advisory

From defining the strategy to leading execution, we work alongside executive teams to ensure transformation delivers lasting, measurable value.

01

Digital Strategy

Defining where to play and how to win in the digital landscape — building multi-year transformation roadmaps grounded in business value and market reality.

02

AI & Data Strategy

Designing and implementing AI-first operating models — from agentic automation and machine learning to data platform architecture and analytics governance.

03

Product & Agile Organisation

Restructuring technology teams into product-centric, OKR-driven organisations — hiring for capability, building delivery momentum, and instilling a culture of continuous improvement.

04

Interim CEO / CDO / CPO

Stepping in as an experienced interim executive to lead critical transitions — providing immediate strategic leadership and delivery momentum while organisations hire, restructure, or navigate change.

05

Corporate Governance & PMO

Establishing investment governance frameworks and Project Management Offices that bring discipline to capital allocation and portfolio delivery across large-scale programmes.

06

M&A & Venture Advisory

Strategic guidance for technology M&A, digital due diligence, and venture investment — drawing on direct experience leading acquisitions, divestitures, and co-founding digital ventures.

Solutive.AI — Leadership
20+ Years in aviation & tech
5 Countries of residence
€600M+ Transformation budgets led
300+ People led across programmes
About

The Team

We are an internationally experienced team of executives and digital transformation strategists, with over two decades of leading large-scale change in technology, aviation, and financial services.

Our leadership team has served in C-suite roles at multi-bn$ enterprises — most recently leading the full end-to-end digital transformation of a major North American airline, overseeing product, engineering, data, AI and integrations across 300 people and a high double-digit M$ annual budget.

Our track record spans strategy through hands-on execution — across BCG, Lufthansa Group, JetBlue, Austrian Airlines and beyond. Recognised on the FTE Digital Transformation Power List 2024 and in CIO Magazine 2025.

Digital TransformationAI StrategyProduct ManagementAgile DeliveryCloud ArchitectureCorporate GovernanceM&A AdvisoryOKR FrameworksData PlatformsCybersecurity / PII
Work Together
Selected Work

Case Studies

Product Organisation Design
Chief Product Officer
300 People in product org

Building a Product-Centric Organisation from the Ground Up

Engaged as the executive leadership responsible for all digital product delivery at a multi-bn$ revenue enterprise, we restructured a 300-person technology function from a traditional project-based model into a fully product-centric organisation. We introduced OKR-driven prioritisation, established cross-functional product squads across booking, mobile, check-in and data, and built the hiring and capability frameworks needed to sustain a high-performance delivery culture.

300-person product org builtOKR framework adoptedCross-functional squadsBooking, app & check-in productsHigh double-digit M$ budgetAgile delivery at scale
Digital Transformation Strategy
Chief Digital Officer
85% Self-serve automation achieved

Implementing an End-to-End Digital Transformation Strategy

Working as Chief Digital Officer at a multi-bn$ consumer-facing enterprise, we defined and executed a comprehensive digital transformation strategy — delivering a new self-serve digital platform, completing a full cloud data migration, and standing up an enterprise data & AI capability. All workstreams were governed through a newly created PMO overseeing a significant multi-million $ capital programme, with OKR-driven alignment across product, engineering and data teams.

New digital strategy definedCloud data migration completed0% → 85% self-servePMO & investment governanceOKR operating modelData & AI platform
Agentic AI at Scale
Chief Digital Officer
>50% Target call centre cost reduction

Agentic AI Implementation Across Customer Operations

We are leading the design and deployment of an enterprise-wide Agentic AI strategy aimed at automating high-volume call centre operations — with the goal of handling the majority of inbound interactions end-to-end and reducing operating costs by more than 50%. The programme includes an AI pricing engine, governance framework, and an internal capability programme to sustain ongoing development.

Target: >50% cost reductionAgentic AI automation platformCall centre transformationAI pricing engineAI governance frameworkInternal AI capability
Investments

Backing the Next Wave of Technology

Alongside our advisory work, we are active investors in early-stage and growth technology start-ups. We are always interested in bold new ideas — particularly at the intersection of AI, data, and enterprise software.

We hold board seats where we work directly with founding teams to help them scale — bringing operational experience, strategic networks, and a hands-on approach to governance and growth.

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Portfolio showcase coming soon — a selection of the ventures we back will be featured here.

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Let's Discuss Your Transformation

Whether you're defining a digital strategy, navigating a complex technology programme, or exploring an advisory relationship — we'd welcome an initial conversation.